Qualities That Brands With Longevity Share

brandIn the world of business, there is perhaps no commodity more precious than longevity. Getting a brand up and off the ground is one thing – keeping it around for the long-term is something else entirely. Creating longevity will rely in large part on your marketing, although this is only one small part of a much greater whole. The best marketing campaign in the world can’t create a long-standing, successful brand if a few qualities aren’t underneath it all just waiting to be communicated to the widest possible audience.

They Trigger an Emotional Response
One of the biggest traits that all brands with serious longevity share is the fact that they’re able to trigger an emotional response with their target audience, creating a loyal army of followers. This is true both with the way they market AND the way that response integrates into the service they provide.

Apple is a great example of this based on their image as the “hip, trendy” electronics company. People see a sleek, sophisticated Apple product in an equally compelling ad and they can’t help but think, “That looks really cool; I want that.” The same goes for a company like Amazon.com, albeit from a different angle. The way that Amazon has embraced personal marketing, both regarding the advertising it creates and with regards to the personalized recommendations that each user enjoys, makes them think, “I like Amazon; they get me.” That type of emotional connection is something you just can’t put a price on.

They Live Up to What They Promise
All of the best brands with serious longevity share the fact that they live up to the promises they make in their marketing materials. This comes from a deeper understanding of not just the people they’re trying to attract, but who those people are and what they want. These brands know how to communicate with their target audience and, as a result, don’t just live up to their promises, but they know how NOT to make a promise they can’t keep.

Take FedEx, for example. Entrepreneur.com recently cited FedEx as a brand with an incredibly strong corporate identity, owed largely to the fact that it’s operations are so incredibly efficient. FedEx is a brand built on trust, and the road to trust is paved with promises that have been kept in the past. FedEx is seen as an incredibly reliable service, and people in need of shipping rank FedEx favorably in that regard. This creates something of a self-fulfilling prophecy – a symbiotic relationship that only strengthens over time specifically because FedEx knows what its audience wants and it knows how precisely to give it to them every time.

Once again, Apple is another example of this idea in motion. They promise products that “just work” and have historically delivered on that promise time and again. This has made them not only one of the most successful brands in the world, but also one with serious longevity in an industry where companies come and go like the weather.

These are just a few of the core qualities that all brands with longevity share. Remember that in the grand scheme of things, brands come and go all the time. Creating a brand is easy, but if you want to make sure that your brand stands the test of time, you need to focus on offering something truly unique on an ongoing basis.

What’s in a Name? The Value of Sponsorship as a Branding and Marketing Opportunity

sponsorIn the world of marketing, you’re essentially always on the lookout for new and innovative opportunities to raise awareness about the brand that you represent. It isn’t just about getting the word out about a new product or service; it’s also about reminding people that you’re there, that you’ve always been there, and that you’re always going to be there. In an era where marketers strive to stretch the value of each dollar as far as it will go, one often overlooked opportunity may just generate the types of results you’re after: sponsorship.

Sponsorship and Brand Awareness: The Stats
Even if you don’t necessarily see sponsorship of charities, non-profits, or other local organizations as a valuable addition to your marketing arsenal, it’s clear that somebody does. According to a study conducted by IEG Sponsorship Report, sponsorship was a $2 billion dollar enterprise in 2016 and is expected to increase by roughly 3.7 percent over the course of the next year.

A report generated by the Edelman Trust Barometer indicated that sponsorship even goes far beyond marketing impact. Eighty percent of consumers around the world agreed that a business has a duty to play a very key role in addressing modern issues.

It even plays an important role in your own company culture. Fifty-one percent of employees surveyed said that they didn’t want to work for a company that didn’t have strong societal and environmental commitments, and almost seventy-five percent said that they liked their jobs more when they were given the type of opportunity to make a positive impact that sponsorship affords.

Sponsorship Best Practices
If you do decide to go ahead with sponsorship as a new brand and marketing opportunity, there are a few key things you’ll want to keep in mind. For starters, do your research carefully. Always make sure that you’re aligning with an organization that meshes with your existing culture and values. Do as much deep digging as you possibly can, as sponsorship creates something of a symbiotic relationship between two entities. A scandal at one will more than likely affect the other, so you’ll want to make sure that there are no skeletons hiding in the closet before you start spending your money.

You’ll also want to make an effort to isolate the impact of your sponsorship from the rest of your marketing activities, as only then will you be able to fully understand just what role it is playing in your larger campaign. MarketStrategies.com says that only half of marketers actually do this, which is a mistake. Though you’re doing something for a good cause first and recognition second, it still needs to be measured for maximum effectiveness – the same as anything else.

These are just a few reasons sponsorship is such a valuable branding and marketing opportunity, particularly for companies operating in the small and medium-sized business space. Not only does it give you a chance to raise awareness in a powerful way, but it also allows for something even more important – you get to give back to the community that you are an active part of.

Content Marketing Best Practices to Double Down on in 2017

 

contentMarketing is an industry that is constantly changing, especially since technology does the same. If you think back to what your day looked like even five years ago, it will likely have little resemblance to the work you’ve already done today, or how you’re doing it. Despite that, there are still some best practices that are as powerful today as they ever were as far as content marketing is concerned. Along those lines, there are a few key content marketing best practices that you’re going to want to double down on as 2017 fast approaches.

Forget About SEO
In today’s digital climate, the importance of writing content for people first and search engines second cannot be overstated enough. Google has made some massive changes to its algorithm in the last year that favor quality, well-written content above all else. Google, Bing, and more have all placed a strong emphasis on making sure that content is king. As long as you create your marketing collateral with that in mind, these companies have promised to make sure that you’re taken care of regarding search engine rankings.

Focus on helping people. Try to provide insight and provoke a response. If you craft your campaigns with these simple goals in mind, everything else will fall into place.

..But Don’t Totally Forget About SEO
None of that is to say that SEO, in general, isn’t necessary. Just make sure that when it comes to content marketing, you’re not trying to stuff in as many keywords as possible. Instead, shift your SEO efforts to other areas, like making sure that you’re updating your content regularly, that it has all of your (correct) contact information, and that you’re promoting yourself through outlets like social media.

More Than Just Blogs
Remember that blogs are a powerful tool in the content marketing game, but they’re not the only tool you have to play with. Things like newsletters, eBooks, and user guides are all an excellent way to reach your target audience in fun new ways. Visual materials like infographics, charts, and even videos are also a great way to bring the visual element that you’re known for into the content marketing arena in a powerful way.

Refine Your Customer Persona
Many people use customer personas to help guide their marketing campaigns, something that is especially helpful when it comes to content marketing. Something you cannot forget to do, however, is to update these personas on a regular basis. Think about how much your business has changed in the last year and understand that your ideal customer has probably changed just as much. Use the new year as an opportunity to re-evaluate your existing buyer personas so that you can always keep your eye on the prize, so to speak.

A new year brings with it the opportunity to start fresh, but that doesn’t mean throwing the baby out with the bathwater. Embrace new techniques, but also never lose sight of the old saying of “if it ain’t broke, don’t fix it.” Some content marketing best practices are certainly not broken, and those solid techniques are what you can be doubling down on in the new year.

Overcoming the “Getting Started” Obstacle Course

i-cant-do-itCollette Divitto was born with Down syndrome, but she hasn’t let that stand in the way of doing what she wants with her life. As a passionate baker, Collette sought opportunities to work in that field and earn a living. However, every place she applied told her that she was not a good fit. Instead of giving up, she formulated her own cookie recipe and went into business for herself.

Her cinnamon chocolate chip cookies were popular with friends and family. When one friend after another told her, “you should sell these!” she took the leap and began her small business out of her apartment. She bought business cards, made a website, and learned how to create invoices. Before long, she was taking orders online and had her first local client, the Golden Goose Market.

While Collette faced a unique set of challenges getting her business off the ground, everyone who wants to start an enterprise will face hurdles. Overcome these hurdles by asserting the sort of grit and curiosity that got Collette started:

1. Remember that you don’t need permission.
Collette first tried to work for other businesses. When they did not see a use for her, she decided to go out on her own. Instead of waiting for an opportunity to present itself, those who wish to forge a business should follow Collette’s courageous steps.

2. Be willing to learn new skills.
When bootstrapping a company and getting it going, you may not be able to hire people for every role. Collette learned how to do her own accounting so that she could get started. If she’d waited for someone who could do that job for her, she might still be waiting to start.

3. Reach out to the network you already have.
Collette’s local client, the Golden Goose Market, is right in her neighborhood. Since they already knew Collette, they were willing to take a chance on her and display her cookies. Look to your own network; think about the people you know from old jobs, friends of the family, and other contacts. They may have a need for your service or know someone who does.

4. Capitalize on what makes you unique.
Collette Divitto got promotion through human interest stories because of the obstacles that she has overcome. Think about what sets you apart from your competition. It can be a brand story, a unique product like Collette’s top secret cinnamon cookie recipe, or an aspect of your customer service that goes above and beyond what your competitors provide. Recognize your unique attributes and learn how to convey them to your prospects. These qualities are the ones that make your business more appealing than the rest.

Being willing to take risks and dedicating the work necessary can help ensure your business’s success. This sort of courageous approach can get you through those slim early times and make it more likely that your business will thrive.  And when you are ready to get started with those business cards (or any other printed materials), just give us a call, and let Futch Printing & Mailing ADDRESS all your printing needs!

Tips for Nurturing Existing Sales Leads

thinkstockphotos-486432994While bringing new leads into your business is always important, sometimes it’s not the “be all, end all” solution to your bottom line. Remember that according to most statistics, an incredible 90% of new prospects are merely in the “browsing” stage of their relationship with your company – meaning that they’re not quite ready to buy. Out of every new lead you bring into your business, only 5% are ready to pull the trigger – if that. While you may think this means you have to work harder to bring in a higher volume of leads (this is a numbers game, after all), try a different approach. Don’t forget about the leads you already have.

If you want to get better at nurturing your existing sales leads to get them ready for that ever-important purchase, you’ll want to keep a few key things in mind.

You Are an Authority. Don’t Forget This
When people think about nurturing leads, one of the qualities required for a solid relationship is one of trust. Never forget that you’re not just selling a product or service – you’re also selling yourself. People are a lot more willing to spend money with your company if they trust that you know what you’re talking about.

Don’t JUST hit your prospects with sales materials over and over again; this isn’t lead nurturing, this is badgering. Instead, try sending helpful, well-researched content in their direction as well. You need to be focused on establishing that you know what you’re talking about. People aren’t just going to take your word for it. When you spend time positioning yourself as an authority and focusing on the other qualities of lead nurturing as well, people will begin to see you as the solution to their problem when they do feel comfortable enough to buy.

Don’t Just Make Contact When You Have Something to Sell
One of the biggest mistakes that a businessperson can make involves only remembering that a lead exists when you need to increase your sales numbers for a particular quarter. Nurturing leads requires you to keep in mind that you’re talking about more than just line items on a balance sheet – prospects are living, breathing people who don’t like to feel used.

As a result, make an effort to reach out to a few of your potentially higher quality leads even if you’re not pushing a new product or service. Thanks to the power of social media, this is easier than ever. Even a quick Facebook message on a birthday or at Christmas will go a long way towards strengthening (and increasing the ultimate value of) your relationship.

These are just a few of the many reasons why it is so important to nurture your existing sales leads. None of this is to say that you should stop focusing on bringing in new leads and turn 100% of your attention on existing ones. As always, success requires you to strike a delicate balance between the two. But if you let the majority of your existing leads lay dormant for too long, you’re burning a lot more than just potentially important relationships. You’re leaving a lot of money on the table at the same time.

What’s in a Leaf?

If ythinkstockphotos-101511758ou enjoy watching the leaves float down during the fall season, you probably already know that just like snowflakes, each tree’s leaves are individual and unique. Unlike snowflakes, though, leaves can tell you from which tree they came, and fortunately, there are many resources available to you for identifying trees by their leaves.

Knowing more about your surroundings is important, and it can apply well in a work situation.

Discovery
An excellent resource for identifying trees will take you on a journey of discovery: from the color and shape of the leaf to how many points it has, all to learn more about the tree it came from. It might go on to identify the type of bark, the size of the tree, and more to help you determine which tree you are looking at.

There are many ways you can apply this strategy of discovery with your customers, especially if they are repeat customers. If you think about each customer as if they were an onion with many layers to uncover, you can view each contact with them as an opportunity to peel away one more layer.

Learning
Your customers are individuals with unique personalities, family issues, work challenges, and styles of doing business. You can work on strategies to uncover more information about your customers to help cement a relationship with them. Customers who like you and enjoy your relationship are more willing to continue to do business with you and become loyal repeat customers.

Depth
Depending on how you maintain your customer records, there are different methods of collecting and retaining information about your clients. In an article, “7 Ways to (Really) Know Your Customers” (http://www.businessnewsdaily.com/4890-customer-engagement-tips.html), it offers several suggestions for small businesses to get to know their customers better including gleaning social data from sites such as Facebook.

By getting to know your customers better, you can anticipate when they will be spending, what triggers a purchase, and how you can be proactive in contacting them for their triggers. As you learn more about your customer, you can apply your knowledge to help them better manage their relationship with you, potentially saving them money in the long run. For instance, if they are buying their products when needed, but you see a pattern, you can sell them a larger bulk quantity on a periodic basis saving them money. (By the way, this is especially true for printing – it’s always more cost-effective to print a larger quantity of an item, rather than print smaller quantities more often.)

Knowledge
Knowing your customers will allow you to separate the A and B level of customers from the one-time business customers. As you develop your relationships with your clients, you can grow your business in depth. Then, using similar methods, seek out new business and begin the process again.

We at Futch Printing & Mailing have always had a distinctly human approach to the printing business. We know and understand the lifetime value of a customer, and we figure that putting people before profits just makes good common sense.  And if you need help reaching out to your customers, just give us a call – and let Futch Printing & Mailing ADDRESS all your printing needs!

A Simple Business Lesson From the Presidential Election

thinkstockphotos-544350060The 2016 Presidential Election is quickly approaching and, once again, it offers a real “teachable moment” in our nation’s history. Instead of focusing on all of the negativity that seems to be surrounding the United States political system, take a decidedly “glass half full” approach instead.

If running for president were like starting a business (and make no mistake – it basically is), both candidates are providing us with an excellent lesson in customer relations and marketing as we speak.

Know Your Audience
Regardless of what you happen to think about the candidates themselves, one thing is for certain: both candidates know the power of speaking the same language as their target audience. Even though the candidates appear opposed on nearly every issue, it’s hard to deny that they’re each having a tremendous amount of success within their own bases and supporters precisely because they each know what to say and how to say it within their audience. Each candidate regularly draws crowds in the tens of thousands from their most fervent supporters.

However, both candidates are relatively controversial outside of their base supporters, to the point where if they hadn’t made an effort to master and hone these unique voices, they would likely be having trouble establishing momentum at this point. Both of them are still very much “in the game” (against all odds) almost entirely because they’ve taken the time to learn exactly what they need to say and do to build momentum among their own core group of followers.

You Have to Move Past Your Audience at Some Point
Perhaps the biggest lesson that we can learn from the 2016 Presidential Election, however, has to do with growth. While keeping a loyal, enthusiastic customer base is always important, this is only a means to an end – it isn’t the end itself. If you want to continue to grow and evolve as a business, you need to be looking for ways to bring new people into that base and to allow that base to grow. A failure to do so will result in the type of stagnation that will find you spinning your proverbial wheels.

This lesson can be seen throughout the election process as well. Often you’ll see one candidate making a concerted effort to bring as many new voters into their camp as possible, while another seems to be focused on maintaining their existing voters – which can be a problem when you’re running the “business” of a political career.

The raw potential of a single customer for a presidential candidate is inherently limited. Regardless of how passionate someone is, or how much they like you, or how much they’re willing to show their support for you, they can still only vote a single time. Zeroing in on your original, core group of customers with a laser-sharp focus may be an excellent way to make sure they stick around long enough to make that sale (or vote in November), but it doesn’t help you at all regarding expansion.

If you’re so focused on maintaining this core group of followers that you’re willing to alienate everyone who exists outside of your bubble, ultimately you might achieve massive short-term gains, but it’ll be at the expense of your long-term goals. Never be so focused on one group of customers that you’re willing to push another (possibly larger) one away. Understand that ALL businesses require a steady stream of NEW customers to guarantee the growth they need to survive for years to come.

So when you’re ready to start expanding your customer base, especially through new marketing efforts such as direct mail or promotional items, give us a call – and let Futch Printing & Mailing ADDRESS all your printing needs!

When it Comes to Your Marketing Goals, Don’t Forget About Consumer Education

ThinkstockPhotos-484055754Whenever you begin to execute a marketing campaign, you’re usually trying to service a few key goals at the same time. One of your top priorities is most likely brand awareness – you don’t just want to get the word out about a product or service, but you’re also trying to position your company as an authority on a particular topic. You may also want to help inform your target audience about the product in question. One of the most important marketing goals that far too many people overlook until it’s too late, however, is consumer education. When it comes to your objectives, consumer education must ALWAYS be a top priority for a number of key reasons.

The Benefits of the Consumer Education Push
For marketers themselves, an increased emphasis on consumer education brings with it a host of different benefits that can’t be ignored. For starters, it allows you to take a deeper level of control over the narrative that you’re trying to tell than ever before. You’re essentially reframing the information that consumers are actively looking for in a much more positive way. Instead of making a declarative statement with your campaign like, “Here are all of the amazing and incredible features that my product or service has,” you get to instead take a decidedly less sales-oriented approach and offer advice like, “Here are the problems you have, here is why you have them, and here is how my product or service is the answer you’ve been looking for.”

Perhaps the biggest benefit of all to taking a consumer education approach to marketing, however, is that you’re no longer trying to convince your customers that your product or service is necessary. Instead, you get to essentially PROVE that it’s necessary and let your customer base come to the same conclusion on their own. This helps to deepen the sense of confidence that consumers get from your company, which almost always leads to loyalty sooner rather than later.

Transforming the Landscape
Another key thing to keep in mind about making consumer education one of your core marketing objectives has to do with the subtle ways in which you change the relationship between company and customer. With consumer education, marketing is no longer a passive approach. Instead, it’s decidedly active – consumers are no longer HEARING about your product or READING about it, they’re LEARNING about it. They’re engaged with your materials in a whole new way. It officially transforms the marketing experience into a two-way street by way of empowerment. Consumers will WANT to keep learning about what you have to say and what you have to offer, helping to increase penetration rates at the same time. The more satisfied with the marketing experience a consumer is, the more confident they ultimately are with the ways in which they spend your money. If you can turn the tide of the conversation in your direction through consumer education, you’re looking at a powerful opportunity that you can no longer afford to ignore.

These are just a few of the reasons why consumer education needs to be one of your marketing goals at all times. Not only does it bring with it the added benefit of affecting consumer behavior in a positive way, but it also helps establish you and your organization as the authority on a particular topic that people are actively looking for.

Not All Mailing Lists Are Created Equal

ThinkstockPhotos-482477464It’s ironic, really. The lists that we struggle to be removed from are also the same lists our companies strive to obtain. The truth is, for many businesses, targeted mailing lists are the bread and butter of their marketing efforts. Being able to create niche-marketing materials and then putting those materials into the right hands is essential to a successful direct mail campaign, and to a higher ROI.

Not all mailing lists are created equal, though. Understanding the different types of mailing lists is critical in maximizing the return on your investment of content and quality marketing materials.

Consumer Mailing List
Consumer mailing lists are comprehensive lists of people associated with their demographic, economic, and psychographic information. The consumer mailing list helps your business target individuals with very specific profiles for maximum return on investment. Typically, you can choose to filter these types of lists by the following data:

  • Gender
  • Age
  • Ethnicity
  • Marital Status
  • Estimated Household Income
  • Children Present
  • Home Value
  • Single or multiple family homes
  • Hobbies and Interests

Consumer mailing lists are more expensive than say, a neighborhood mailing list, but your ability to filter out non-ideal recipients can make your investment worthwhile, especially for high-quality mailings such as multi-page letters, brochures, or large, high-quality postcards.

Neighborhood Mailing List
Neighborhood mailing lists are by far the most cost-effective list you can get. Many local businesses will target specific neighborhoods within a particular zip code or geographic location that falls within a specific radius of their business location.

This type of list is effective for obtaining new clients, particularly if your business wants a broad reach without regard to specific demographic or other categories. Deliverables commonly associated with this type of mailing list include coupons, smaller postcards, and trifolded brochures  or flyers.

Business Mailing List
Business mailing lists are the “Holy Grail” for B2B companies, enabling them to maximize new targeted opportunities. This list type includes data pertaining to:

  • Business Type
  • Number of Employees
  • Annual Sales
  • Credit Rating
  • Geographic Location
  • Executive Names
  • Phone Numbers
  • Years in Business
  • Owner Gender
  • Public vs. Private

By targeting specific business data points, your company can identify and market directly to your ideal clients. You can also use the data points to differentiate the type or content of your marketing materials. For example, if you would like to market your product specifically to women-owned businesses, this type of list can help you do that, while still allowing you to send similar content to non-women-owned businesses with a different message.

Specialty Mailing List
Specialty mailing lists are, just like they sound, lists of people filtered by special categories that you determine. Common types of specialty mailing lists include:

  • New Parents
  • New Movers
  • New Homeowners
  • Homeowners
  • High-income Homeowners
  • Renters
  • Investors
  • Health Conscious
  • Green Consumers
  • Sports Enthusiasts
  • Voters (by political party)
  • Seniors
  • Consumers by Hobby

The list goes on. Essentially, if you can think of a niche that you want to market to, there is probably a specialty mailing list just for that.

Truly understanding the individuals and businesses that your product or service is ideal for is the key to success for your direct mail campaign. Combining a highly targeted mailing list with marketing materials that speak directly to the people or businesses on your list will boost your chances of making that next sale. So if you are ready to start planning your next direct mail project, give us a call – and let Futch Printing & Mailing ADDRESS all your printing needs!

Super-Charge Your Sales Force With Highly Effective Print Sales Collateral

ThinkstockPhotos-78460226Converting prospects into clients is often a difficult and expensive process. Sales reps can spend weeks, months, even years trying to get a prospective client converted into a buyer. A large part of that process involves face time between the sales rep and the prospect in an attempt to forge a relationship built on trust. Seldom does that face-to-face meeting end in a solid sale.

Sales reps hate leaving a prospect without a signed contract, and the days of hardline sales techniques are long gone. So, how do your reps keep the conversation going and the interest building when they’re away? The answer is simple: put high-quality, effective print sales collateral in their hot, little hands.

Armed with the right mix of marketing materials, your sales reps can leave their prospects with some subliminal messaging that subtly invades the prospects’ subconscious after the sales rep leaves. Think of it as a little beacon whispering “buy me…buy me.”

Highly effective print sales collateral doesn’t just mean you leave any ole’ brochure and a plain business card and hope for the best. To super-charge your sales force, you need well thought-out, quality-designed materials that will continue to grab your prospect’s attention and not end up as a coaster or at the bottom of a hamster cage. Top sales experts have weighed in with the following best practices.

Case Studies
The single, most effective piece of sales collateral that you can leave with your prospects is the case study. Including one or two case studies targeted to the prospect’s needs can do more for your sales than a holiday gift basket. Your case studies should concisely discuss:

  • What your client’s greatest challenge was prior to purchasing your product or service
  • How your client implemented your product or service
  • How your client’s challenge went away or was reduced by implementing your product or service

These three things will communicate more to your prospect about how your product or service works and the value that it can provide to them, than merely listing the things your company does. Be sure to include solid numbers about money and time-savings, as these are the top two complaints companies have.

Testimonials
Finding three or four clients to rave about you is also a fantastic way to show your prospects that (1) you have clients, (2) your product/service is LOVED and (3) why your clients love it. Just like the case studies, if you can guide your clients in crafting a testimonial that discusses how your company changed their life for the better, the more effective the testimonial will be. Including their name, business name, and even a picture can go a long way in building credibility. Nothing says, “Trust us” like someone else saying, “Trust them!”

The Sales Page
Sales and Marketing Strategist Walter Wise notes that successful marketing messages use the “Marketing Equation of Interrupt, Engage, Educate, and Offer.” Let’s break down that equation (don’t worry, it’s even less to remember than the FOIL method from back in middle school):

  • Interrupt: your main headline, designed to interrupt your prospect’s attention
  • Engage: your sub-headline, crafted to keep the prospect’s interest and get them to keep reading
  • Educate: this is where you add some valuable information on solving your clients’ problems
  • Offer: this should be a low-risk, free report, checklist, white paper, or e-book that will position your company as a thought leader in the field.

Take the time to provide your “offer” in your sales package. The longer you can keep that prospect engaging in your company’s materials, the more likely they will be to buy.

Putting It All Together
It goes without saying that all of your materials should be printed on high-quality paper stock and designed by a professional graphic artist so that the materials are aesthetically pleasing. Too much text and low-quality graphics can be an instant turn-off, regardless of the quality of the product you’re trying to sell.  You want materials that will catch your prospect’s attention, and will beg them to read what’s inside.

And when you’re ready to start working on your marketing collateral, give us a call – and let Futch Printing & Mailing ADDRESS all your printing needs!