Boosting Customer Engagement with Fall-Themed Promotions

fall sale

Fall is a beautiful time of year with cooler weather in some regions, and connotations of family in all parts of the country. Fall brings with it traditional themes of back to school, falling leaves, carving pumpkins, football, and fall holidays. One of the most popular traditions during the fall season is the range of pumpkin-flavored treats available. Using these themes, you can create campaigns to drive new customers and return business.

1. Giveaways and Contests

It is always fun to promote a coupon or giveaway with a fall flavor. These can include coupons to neighboring businesses for cross-promotion or sweepstakes for fall gifts. For B2B companies, it is best to keep these rewards under $10 because some industries have strict limits on what they can receive as gifts. Easy gifts are seasonal doughnuts, bags of coffee, pumpkin pie or other food specialties of the season. If you prefer to offer non-food rewards, small sports-related gifts make good selections. It is best to have rewards that appeal to most clients whether men or women and any age.

2. Seasonal Discounts

Offering seasonal discounts as companies ramp up for the year can drive business. These discounts should be offered in early August to allow for planning time. Giving customers bulk discounts for large orders is a good incentive for any product or service.

3. Educational Videos

Combine some video with your print promotions to encourage loyalty from your customers. Videos can truly be on any subject to help customers better understand what you do and how best to approach you for specific jobs. Humorous videos are an excellent way to help customers remember what they have learned. You can promote custom products and services that make your business unique and invite them for a free sample after viewing the video.

4. Fall Infographics

The football theme is a great one for fall infographics. You can lay out a play-by-play scenario for a custom service on a colorful direct mail infographic that will catch your customer’s eye. Use it as a poster in your building, email it to your customer list, and hand it out with orders. Infographics are great for simplifying complex ideas with simple illustrations and graphic arrows.

These are just a few ideas to get promoting this fall. Remember, if you need help with your printing and marketing, give us a call today, and let Futch Printing & Mailing ADDRESS all your printing and promotional product needs!

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Four Reasons Great Promotional Products Work

Your culture

Branded products are everywhere: featured in movies, professional sports, and even on your favorite jacket or thumb drive.

These products bring pleasure and familiarity while sending a message of brand support to friends and casual observers. And these ideas carry substantial weight.

Another Washington First

The first known example of distributing promotional products was in 1789.

Commemorative buttons, created to celebrate George Washington’s inauguration, featured a crisp, stamped profile of Washington and the Latin phrase “Pater Patriæ,” meaning “Father of his Country.”

Sported by patriotic Americans, the buttons celebrated American democracy and support for the first president. The passion behind this message continues to live on: in February of 2018, one of the inaugural buttons was auctioned for $225,000!

The Gift That Keeps On Giving

Washington’s buttons fueled momentum, and your customers are wired to respond to promotional products too.

Eight out of 10 U.S. consumers own at least one giveaway item, and 60 percent of people who receive a promotional gift keep it for up to two years! If those stats don’t speak for themselves, here are four reasons that branded merchandise will work for businesses of any size:

1. Free Stuff Grabs Attention.

Like candy at a parade, free stuff draws people.

Promotional gifts catch their eye and make them wonder what the hype is about. When you give gifts, people are attracted to you. Whether its curiosity, playful interest, or eye-catching designs, giveaways generate interest and ignite conversation.

2. Product Giveaways Pave Pathways for Loyalty.

Once you have their attention, you open the door for further interaction.

This happens, in part, as new customers warm in their perception of your brand. According to Tourism Consumer Insights, 52% of those who receive your product are more likely to think highly of both you and your business. As affinity increases, so does their interest in your business, because it’s human nature to want to give back to someone who has given to us.

In a Promotional Products Association International (PPAI) study, 85% of consumers who received a promo product said they ultimately did business with the advertiser.

3. Brand Recognition Peaks Through Repeat Exposure.

What is the ultimate goal of branded products? To engage and influence buyers.

Tangible, useful products, such as pens, offer your business endless opportunities to distinguish itself and to do it repeatedly! According to PPAI, 73 percent of those who receive a promo product said they used it at least once a week.

Offering free items to consumers is an incredible marketing tactic that will keep your company on their minds anytime your product is in use.

4. Giveaways Extend the Life of your Message.

How long does it take you to forget a text message or delete an e-mail? Seconds.

But tangible products (especially stylish or fun items such as bags or totes) are much harder to toss aside. As you weigh your best product option, consider the interests and needs of your target customers and create the kind of products they’ll actually want. If 75% of your prospects use public transportation, tasteful branded umbrellas might become a constant companion during their morning commute.

People love stuff. It’s just a fact. And while only 28 percent of people are able to recall a TV ad, 57 percent are typically able to recall an advertiser on a mug.

Ninety-one percent of consumers have at least one promotional product in their kitchen.

While promotional pieces bring some upfront expense, the longevity and brand recognition they create is an investment that keeps on giving.

So what are you waiting for? Give us a call – and let Futch Printing & Mailing ADDRESS all your printing and promotional product needs!