The Art of Time-Blocking: A Simple Tip to Revolutionize Your Productivity

timeMost people just aren’t that good at multitasking. Trying to remain focused (and organized) is one of the most significant time wasters, especially in the life of a business professional. When you try to do too many things at the same time, you become a “Jack of all Trades, Master of None.” Just when you’re trying to get work done on that big project, another email comes in that you have to respond to. You hop over to your email client and suddenly the phone is ringing, or you realize that you have to proof a new design before it heads out the door. It’s maddening.

Thankfully, there is a better way. By adopting the fine art of time-blocking, you may have just found the simple, yet effective technique you’ve been looking for to unlock a bold new era of productivity in both your personal and professional life.

What is Time-Blocking?

At its core, time-blocking is the idea that you should segment your day into clearly defined (and strictly adhered to) blocks of productivity. Organize the tasks you need to complete by category and set aside a specific amount of time for those categories each day.

If you feel like you’re spending an unfortunate amount of time responding to emails every day at the expense of everything else, set aside 9:00 am to 10:00 am every morning to just focus on emails. Devote every ounce of your attention to this one task and when it’s over, move onto the next one. Outside of the occasional emergency, don’t respond to emails for the rest of the day. Get it done, and then move on.

The Benefits

The beauty of time-blocking falls into two distinct categories. First, it’s an incredibly effective way to eliminate distraction. Instead of trying to divide your attention between ten little tasks, it’s almost like you’re tackling just one big one (i.e. emails, and nothing more). Not only do you get those initial tasks done faster, but the ultimate quality of your output is also much higher because you’re no longer trying to do too many things at once.

Next, time-blocking is also an excellent way to build up a strong sense of momentum that will carry you through the rest of your day. As you begin to move from block to block, you’ll constantly be surprised by just how much you’re getting done. This wave of productivity (not to mention the wave of euphoria) builds on itself, driving things home towards the finish line (and the end of the work day).

Success Comes When You Look Ahead

Another one of the keys to success regarding time-blocking is a little bit of forward thinking. This isn’t something you can make up on the fly. You need to consider the types of tasks you need to do each day and what you have to get done by week’s end. Look ahead a little bit and make a list of your top priorities. Then, separate those into categories and get down to business.

Remember, it’s important to be honest with yourself. Time-blocking won’t suddenly create an extra hour in your day, but it will help you make better use of the hours you already have. If you try to add too many things to your list to the point where it becomes unrealistic, you’ll end up working against your goal and not towards it. You’ll quickly begin to feel overwhelmed, which is something that you do not want.

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2017 Price Change Information: USPS Marketing Mail and What You Need to Know

mail-boxesA new year always brings with it a variety of different changes, and it seems that 2017 will be no exception, as far as the United States Postal Service is concerned. Anyone who relies on the USPS for their direct mail marketing activities would do well to sit up and take notice, especially with regards to the price change information and other news that has recently been announced.

What’s In a Name?
According to PitneyBowes.com, the USPS “Standard Mail” tier will be rebranded as USPS Marketing Mail in 2017. Additionally, what was previously known as “Alternate Postage” will now be called “Share Mail.” Pricing structures have been changed (and arguably, simplified) accordingly.

When the new branding goes into effect, letters that are 3.5 ounces in size or less will cost $0.284 – a reduction from the current $0.290 pricing structure. Flat rates for items that are four ounces or less, on the other hand, will actually increase to $0.555 from the current rate of $0.546 that is expiring. It’s important to note that these rates are for the USPS Marketing Mail items that are processed through non-automation means.

Other Upcoming USPS Changes
The USPS also announced a number of other changes, particularly to items that fall into the presorted mail category. Overall, people can expect a price decrease on average of about 0.25%, though it’s important to note that certain types of items will actually increase in price at the same time.

One change that marketers will no doubt be happy about is the fact that presorted First Class Mail will see a significant price reduction. Starting at the end of January, sending 3.5-ounce materials will now cost the same price as a one-ounce letter. Up until these changes go into effect, the pricing category ranged from one to two ounces, not 3.5 ounces.

Those First Class letters up to one ounce will now cost you $0.49 as opposed to the current $0.47. Flat rates up to one ounce will increase to $0.98 from $0.94, while First Class Mail parcels will allow you to pay one price ($2.67) for any item up to four ounces in size. Each additional ounce will cost you $0.21, which is actually one of the few categories of pricing that will remain unchanged in the new year.

Changes Behind the Scenes in 2017
It’s also important to note a significant change in the way these types of items are processed. Items that used to fall under the 3-Digit and AADC categories are being combined with First-Class Mail Presorted Automation Letters and USPS Marketing Mail Automation Letters. Ultimately, this won’t really change the price that you can expect to pay when you send your marketing materials out into the world, but in theory, it should make them easier to process and send out once they’ve made their way into the hands of the United States Postal Service.

All of these changes will go into effect on January 22, 2017. Until then, the current pricing structure will still apply. As marketing budgets get tighter than ever during a period where direct mail marketing has never been more important, it’s always essential to stay as up-to-date as possible on any and all USPS pricing changes to help make sure you’re getting the most out of your hard-earned (marketing) dollar.  And if all these changes just sound too confusing to you, don’t worry – just give us a call – and let Futch Printing & Mailing ADDRESS all your printing needs!